It is true that your end consumer rarely sees the boxes you transport or ship your products in so why customize them?
That is the question you might be wondering about. Let us tell you why:
Even though your end customers don’t see these custom printed shipping boxes but your retailers and distributors definitively see them every day. And custom printed boxes help send a message to these distributors and retailers and that message is that your firm is trustworthy and completely professional at its game. No matter where these boxes end up, their outlook and print will convey a message even before they are opened. Here are some other ways packaging boxes can be proven to be beneficial for the brands who want to move their products from the store shelved to the end user on a faster pace:
Brand Promotion:
Okay this one is a bit obvious but that doesn’t make it any less important. After all there is nothing as too much publicity. Your brand should always be on the lookout for the new and improved way of breaching the target market & custom printing your packaging boxes with an attractive company logo is a sure way to achieve that.
Making A Statement:
If your retail packaging box has a signature and trendy print on them they can contribute to making your brand as a signature utility. Customers trust these kinds of visuals and they tend to leave lasting brand impressions in customers’ minds. This kind of promotion helps your product to attract larger market share through standing out and rises customers’ level of excitement regarding the prospect of purchasing your item.
Spreading Information:
How many times shipping hassles results in a storm of complaints, some even leading to ugly law suits. These custom printed boxes help you avoid those when you clearly print instructions on them in bold, clear and highly visible fonts. You can inform retailers and distributors about product weight, handling instructions, shipping address, brand logo, website URLs, senders’ address, ingredients and best before usage. The more people know about the product, the least likely they are to have problems in product transportation and storage.
Contribute to Save the Environment:
Custom printed shipping boxes accomplish brand promotions on the go but there is another valuable advantage for using these boxes is: they are environment friendly. If you are a green business, then pro packaging service provider like RegaloPrint in USA and Canada can custom build you biodegradable packaging boxes. These boxes are good for reuse more than once and still deliver on all the manufacturing objectives you intended to extract from them.
To Tell Your Story Or Get More Orders:
Your Brand info will reach your potential customers with these printed boxes. Your website
URLs, your brand logos, your taglines and your contact information all contribute to bringing you closer to your customers. The latest feature like QCR labels can be applied on these boxes to save space, appear tech advanced and spread contact details in a more digitally attractive manner.
Ease for Retailers:
Sometimes your product packaging boxes are placed directly on shelves of retail stores and warehouses. If you have your boxes custom printed than all the foot traffic coming and leaving the place is sure to look at your boxes. If your brand’s shipping boxes are striking enough, then they are very likely to subtly enhance your brand image in customers’ mind also. When it comes to retailers, handling your shipping boxes with a signature, authenticates style establish trustworthiness. Their sturdy material and secure packaging can represent your brand as professional and retailers like all people like to work with professional companies. Also your custom printed boxes make it easy for them to locate your products in a warehouse as they stand out on the shelves.
It Saves Money:
At the time of order, it might seem like you are spending extra to custom print the cardboard boxes that your customers aren’t likely to see. But in the longer run you will find it is actually a business smart move that can help you save money because:
- Your cargo is less to get loss when sender and receiver info is printed on it.
- Your brand image is reinforced with every printed box.
- Custom printed boxes are both practical in use and offer advertisement opportunity as an added bonus.
- Sometimes your customers end up buying your product in bulk, in which case they WILL be seeing your packaging box.