Free design proof on every custom order: no templates, no stock SKUs
"Custom label" is less a product category than a starting point. It covers any label built around a specific size, shape, material and finish rather than an off-the-shelf format. That's the right approach whenever a product's packaging, branding requirements or application surface don't match a standard label size, whether that means an unusual die-cut shape, a specific material for durability, or particular finishing like foil or embossing.
Ordering a custom label usually starts with the surface or product it's going on, since that determines most of the downstream decisions. A product with an unusual shape (a tapered tube, an angled panel, an irregular package) often needs a custom die line rather than a standard rectangle or circle to fit cleanly without wasted space or awkward overhang. Working from an actual template or measurement of the surface, rather than a generic size, avoids the more common mistake of designing a label that looks right on screen but doesn't sit correctly once applied.
Material follows from how the label will be used and what conditions it needs to survive. Paper stock remains the most economical option for indoor products with a limited shelf life or light handling. Vinyl and synthetic films cost more but hold up to moisture, UV exposure and repeated handling far better, which matters for anything sold outdoors, refrigerated, or handled frequently before purchase. For products with specific regulatory requirements (food, beverage, cosmetics, pharmaceuticals) the required information (ingredients, warnings, net weight) needs to be planned into the layout from the start rather than squeezed in afterward.
Finishing is where a custom label often earns its premium feel. Foil stamping adds a metallic accent to a logo or key detail without the cost of foiling the entire label. Embossing or debossing creates a raised or recessed texture that reads as higher-end even before a customer picks up the product. Spot UV coating adds gloss to specific elements against a matte background, drawing the eye to a logo or callout without affecting the whole surface. None of these are necessary for every custom label, but they're worth considering for products competing on shelf presence rather than price alone.
Adhesive and application method round out the decision. A standard permanent adhesive works for most retail products, but specialty adhesives exist for freezer-grade applications, curved or textured surfaces, and removable use cases where the label needs to come off cleanly later. Settling on the full spec (size, material, finish, adhesive) before finalizing artwork keeps the design process from having to circle back once print-ready files are already built around the wrong assumptions.
Labels divide first into paper and film, and the dividing question is whether the label will ever get wet. Coated paper takes ink beautifully and costs the least, but moisture ends it. A paper label on a chilled bottle wrinkles within an hour. Film faces such as BOPP shrug off condensation, refrigeration and handling. Clear and metallised films are chosen for a specific visual effect rather than for durability alone.
Paper or film? If the labeled item is ever chilled, refrigerated or handled with wet hands, film. Everything else, paper does the job for less.
Full color covers most label work. Three cases need more: a brand color that must match across every reorder runs as a Pantone spot rather than being approximated from process inks; anything printed on clear or metallised film needs a white underbase or the colors go translucent; and labels carrying serial numbers, addresses or codes are printed as variable data, where every label in the run is different.
Can every label be different? Yes. Sequential numbers, names, addresses and codes are all variable data. Send a spreadsheet and the field mapping.
A protective layer over the print, in two grades. Varnish is a coating applied inline. Cheap, thin, enough to stop ink scuffing in normal handling. Laminate is a bonded film: thicker, tougher, and the only real answer where a label meets moisture, abrasion or chemicals. On anything that gets wiped, refrigerated or squeezed, the difference between the two shows within weeks.
Varnish or laminate? Varnish for a dry indoor label. Laminate for anything wet, chilled, handled constantly, or wiped down.
Chosen against the surface, the temperature and the intended life. General-purpose permanent covers most rigid, room-temperature surfaces. Removable releases cleanly within a reasonable window. Freezer-grade stays flexible and keeps bonding at temperatures where a standard adhesive turns brittle and lets go. High-tack exists for textured plastics, recycled board and anything that resists adhesion.
It is going on something cold. Does that matter? Considerably. Applying a standard adhesive to an already-cold surface is the single most common cause of labels falling off in the chiller.
The entry point when the job does not match a named product above. An unusual size, a material and adhesive combination that is not a standard pairing, a shaped cut, or a specification handed to you by a customer or a regulator. The manufacturing sequence is identical to every other label; what changes is that each layer is chosen deliberately rather than assumed.
What do you need to know? What surface it goes on, whether it gets wet or cold, and how it will be applied. By hand or by machine. Those three answers determine most of the build.
Ask for samples of any face on this list before committing to a run. How a stock takes ink and handles moisture is impossible to judge on screen.
An inline coating that stops ink scuffing in normal handling. It is thin and inexpensive, and it is the right answer for a dry indoor label that will not be wiped, chilled or gripped.
A bonded film rather than a coating. Thicker, tougher, and the only real protection where a label meets moisture, abrasion or cleaning chemicals. On chilled and handled products the difference from varnish shows within weeks.
Metallic foil pressed into the label under heat, applied to selected elements. Against an uncoated or matte ground a single small foil element does more visual work than any amount of additional color.
Relief pressed into the material, or a clear resin lens poured over the face. Both add a physical dimension a flat label cannot have: emboss for texture, dome for depth and abrasion resistance.
Same family, genuinely different jobs. Your current selection is highlighted.
| Label | From | Build | Order it when |
|---|---|---|---|
| Custom Labels | $175 | Every layer specified | Nothing standard fits the job |
| Product Labels | $145 | Brand panel plus mandatory content | It sells the product and carries the details |
| Food Label | $175 | Regulatory panel, food-safe adhesive | Ingredients and nutrition are required |
| Bottle Labels | $169 | Film face, wraparound, laminated | It gets cold, wet and gripped |
| Clear Labels | $180 | Clear film, white underbase | The container should show through |
| Die Cut Labels | $179 | Custom outline die | A rectangle or circle will not do |
| Domed Labels | $210 | Cut to a custom outline | The shape is the artwork, not a rectangle |
| Metallic Foil Labels | $180 | Metallised film beneath the ink | Large metallic areas or metallic color |
| Embossed Foil Labels | $190 | Emboss registered to foil | Seals and authenticity marks |
| Bar Code Labels | $150 | Contrast, resolution, quiet zone | It has to scan every time |
| QR Code Labels | $150 | Module size to scan distance | A phone camera has to read it |
| Shipping Labels | $165 | Thermal face, carrier format | It moves through a carrier network |
| Mailing Labels | $140 | Sheet or roll, high volume | Hundreds or thousands of addresses |
| Address Labels | $145 | Sheeted, uncoated, writable | Envelopes, by printer or by hand |
| General Purpose Labels | $140 | Standard shapes and stock | Dates, contents, internal marking |
| Business Labels | $160 | Standard commercial format | Everyday branded commercial use |
| CD Labels | $170 | Concentric annular die | It spins, so it must be balanced |
What surface it goes on, whether it gets wet or cold, and how it is applied. By hand or by machine. Those three answers narrow the material and adhesive far faster than working through an options list.
Not necessarily. If the size and material land near something standard it prices like a standard label. Cost enters with custom tooling, speciality materials, or a size that wastes a lot of web width.
Roll if the labels are machine applied or you run volume through a label printer. Sheet for hand application in modest numbers. If they are machine applied, we also need the rewind direction your applicator expects.
Usually. Send a physical sample if you can. Face material, adhesive and finish are far easier to identify in the hand than from a photograph, and matching the construction matters more than matching the artwork.
Pricing for custom labels starts at $175 and moves with quantity, size, material and finish rather than sitting on a fixed list. Setup is shared across the run, so the per-unit price drops steeply as the quantity rises: the gap between a few hundred and a few thousand is usually the significant one. Send the size, quantity and what it has to do and you get a firm figure back, not a range.
There is a practical minimum rather than a hard one. Every run carries artwork checks, a proof and a press setup, so a very small quantity of custom labels prices poorly per unit even though we will still make it. If you are ordering a small batch, ask for pricing at two or three quantities at once: the curve usually shows that a modest increase costs very little more in total.
The clock starts when you approve the proof, not when the order is placed, which is the part most people are surprised by. You get a proof first: a digital proof showing artwork against the dieline, and on clear or metallised faces exactly where white ink sits. Nothing is printed until you approve it, and on a shaped label the proof is where you first see the real outline. Turnaround after approval depends on the finish: anything laminated, foiled or die-cut adds a stage that cannot be compressed without causing problems later. Tell us the date you actually need them and we will work backwards from it rather than quoting a generic lead time.
Print-ready artwork with bleed and a safe margin, supplied as a PDF, AI or EPS. Photographic elements should be supplied at the resolution the finished size needs, not the resolution that looks sharp on screen. If your file is not print-ready, say so when you order. We would rather fix it before the proof than after the run.
Yes. Every layer specified is the standard build, and the dimensions around it are yours to set. A size that sits efficiently on the press sheet often costs no more than a standard one, while an awkward proportion that wastes half the sheet does. Ask before you commit and we will tell you whether a small change to the dimensions saves a disproportionate amount.
In most cases they are the same product under a different name: the trade uses several terms for it depending on the region and the supplier. What actually defines this one is the build: every layer specified. Order it when nothing standard fits the job. If you have seen it called personalized labels elsewhere, describe what it has to do rather than which name you found, and we will match the specification.
Yes. We provide free samples, and on custom labels it is worth asking for one, because the difference between semi-gloss paper and uncoated paper is obvious in the hand and invisible on a screen. Most orders run on semi-gloss paper, but ask for whichever you are weighing up. You also get a free design proof before anything goes to press, so nothing is printed that you have not seen.
The usual choices are varnish, lamination, foil stamping. Finish is not decoration on this product so much as a decision about how long it survives and how it reads in the hand, so it is worth choosing against the job rather than the budget. Tell us where the finished piece ends up and we will say which finish is doing real work and which is only adding cost.
Yes, and that is what almost every order here is. Nothing in this catalogue is a stock item: custom labels are manufactured to the specification you give us, with your artwork on them. Send your logo as vector artwork where you have it, since that scales to any size without softening. If all you have is a low-resolution file, tell us and we will say what it needs before it reaches the press.
Yes, and a repeat run is simpler than the first one. We keep your approved specification on file, so a reorder skips the setup decisions and goes straight to production. If nothing about the artwork or the specification has changed, there is nothing to re-approve. Tell us the previous order and we will match it rather than starting the specification again.
Yes. Regalo Print has been producing custom commercial print for businesses across the USA and Canada since 2008, and every order ships tracked. The tracking number reaches you the day the job leaves, not the day it arrives. If you are working to a fixed date, say so when you order so the production schedule is built around the delivery date rather than the other way round.
