Free design proof on every custom order: no templates, no stock SKUs
A custom newsletter breaks from the standard 4/8/16-page templates entirely. Your page count, your trim size, your binding. Suited to anything with a content plan that doesn't fit a fixed format, from a single irregular issue to an ongoing publication with its own specification.
The standard newsletter formats (4, 8, 16 pages) cover most recurring publications, but not all of them. A special commemorative issue that runs longer than the usual format, a publication with a page count that's always been slightly non-standard, a piece that needs a trim size other than the default. These are exactly what a custom specification is for, rather than forcing the content to fit a template it doesn't match.
Binding follows page count the same way it does for any bound piece: stapled saddle-stitching works well up to somewhere around 60 pages and keeps cost down; beyond that, or for a piece meant to feel more like a real publication than an internal memo, perfect binding (glued, flat spine) holds up better and gives a spine to print on.
Stock can vary page to page within the same custom run if the content calls for it. A heavier cover wrap with lighter interior text pages, or a coated stock for a photo-heavy section mixed with uncoated for a long-text section. That flexibility is one of the main reasons to go custom rather than picking the closest standard option and living with the compromise.
Final (or best-estimate) page count, trim size, and binding preference get the most accurate quote. If this is a recurring publication with an unusual but consistent spec, mention that. A locked custom template makes every future issue faster to reorder than starting the spec conversation over each time.
Newsletters run lighter than magazines by design, because they are mailed in volume and read once. Text weights around 100 to 130gsm keep postage down and still feel like a publication rather than a photocopy. Uncoated stock is more common here than anywhere else in print, since newsletters are text-led and an uncoated surface is easier to read at length.
Does stock weight change my postage? Materially, on a large mailing. A lighter text stock across a few thousand copies often saves more in postage than it costs in paper.
Full color throughout is now standard and costs little more than one color, since the press pass happens regardless. Where budget genuinely binds, a common compromise is full color on the outer sheet and a single color inside, but it is worth knowing that this reads as a cost decision to the reader, which for a membership or donor newsletter may not be the impression you want.
Is one-color inside a false economy? Often. The saving is smaller than people expect and readers notice. Get a price for both before deciding.
At four pages a newsletter is one folded sheet and needs no binding at all. From eight pages upward the sheets are nested and saddle stitched through the spine. The other decision is whether it mails in an envelope or as a self-mailer. Sealed with a tab or a wafer seal and addressed directly on the back page, which removes an envelope and an inserting step from the whole job.
Envelope or self-mailer? Self-mailer is cheaper and faster to produce. An envelope reads as more personal, which matters for donor and member communications.
Most newsletters exist to be mailed, and that shapes the artwork as much as the content. A self-mailer needs a clear addressing panel on the back page with the postal zones kept free of print, and space for a return address and any postal indicia. Getting this wrong is the most common reason a newsletter run has to be re-handled before it can be posted.
Can you address them for us? Yes, as variable data from a spreadsheet. Send the list and we will print addresses directly rather than you labeling them by hand.
Beyond the fixed 4, 8 and 16 page presets. Any extent in multiples of four, a trim size that suits your content or your mailing rate better than letter, or a different binding. This is also where a tabloid or broadsheet-style newsletter lives, which reads completely differently from a stapled letter-size booklet and costs less per page than people expect.
Why must it be a multiple of four? One folded sheet makes four pages. Any other number leaves blank leaves you have already paid for.
Ask for samples and check the weight against your postal rate. On a large mailing the stock decision is a postage decision.
Folded sheets nested and stapled through the spine, from eight pages upward. It lies flat, costs very little, and is what stops a multi-sheet newsletter arriving as loose leaves.
Small adhesive seals that close a self-mailer without an envelope. Most postal services require them on folded self-mailers, and the number and position are specified by the carrier rather than by preference.
Names and addresses printed directly onto the mailing panel from your spreadsheet, in mailing sequence. It removes labeling entirely and is usually cheaper than the labor it replaces.
A tear-off reply slip, donation form or renewal stub. It is the cheapest way to make a newsletter measurable, and on membership and donor mailings it materially lifts response.
Same family, genuinely different jobs. Your current selection is highlighted.
| Newsletter | From | Extent | Order it when |
|---|---|---|---|
| 4 Page Newsletters | $230 | One folded sheet, unstitched | A regular short update, lowest cost |
| 8 Page Newsletters | $230 | Two sheets, saddle stitched | Content no longer fits four pages |
| 16 Page Newsletters | $390 | Contents page, photo sections | A substantial quarterly or annual |
| Custom Newsletters | $280 | Any extent, trim or binding | Presets do not suit content or postage |
Because one folded sheet produces four pages. Any other number leaves blank leaves that you have already paid to print and post, so it is nearly always better to plan content to a valid extent.
Yes, and it reads completely differently from a stapled letter-size booklet. More immediate, more like a newspaper. Cost per page is often lower than people expect. Check the postal implications, since large formats are priced differently.
Yes. Addressing from your list, sorting into mailing sequence, sealing and handing to the postal service. Doing it in one place removes a handover where mailings most often stall.
It can, and on a large recurring mailing that is a sensible way to choose it. Tell us the volume and the service you use, and we will work backwards from the rate rather than starting from a standard size.
Pricing for custom newsletters starts at $280 and moves with quantity, size, material and finish rather than sitting on a fixed list. Setup is shared across the run, so the per-unit price drops steeply as the quantity rises: the gap between a few hundred and a few thousand is usually the significant one. Send the size, quantity and what it has to do and you get a firm figure back, not a range.
There is a practical minimum rather than a hard one. Every run carries artwork checks, a proof and a press setup, so a very small quantity of custom newsletters prices poorly per unit even though we will still make it. If you are ordering a small batch, ask for pricing at two or three quantities at once: the curve usually shows that a modest increase costs very little more in total.
The clock starts when you approve the proof, not when the order is placed, which is the part most people are surprised by. You get a proof first: a digital proof of every page, plus a folded dummy on longer extents so you can check reading order. If we are addressing the run, we also proof a sample of the variable data against your list. Turnaround after approval depends on the finish: anything laminated, foiled or die-cut adds a stage that cannot be compressed without causing problems later. Tell us the date you actually need them and we will work backwards from it rather than quoting a generic lead time.
Print-ready artwork with bleed and a safe margin, supplied as a PDF, AI or EPS. Photographic elements should be supplied at the resolution the finished size needs, not the resolution that looks sharp on screen. If your file is not print-ready, say so when you order. We would rather fix it before the proof than after the run.
Yes. Your extent, trim and binding is the standard build, and the dimensions around it are yours to set. A size that sits efficiently on the press sheet often costs no more than a standard one, while an awkward proportion that wastes half the sheet does. Ask before you commit and we will tell you whether a small change to the dimensions saves a disproportionate amount.
In most cases they are the same product under a different name: the trade uses several terms for it depending on the region and the supplier. What actually defines this one is the build: any extent, trim or binding. Order it when presets do not suit content or postage. If you have seen it called custom newsletters printing elsewhere, describe what it has to do rather than which name you found, and we will match the specification.
Yes. We provide free samples, and on custom newsletters it is worth asking for one, because the difference between uncoated text and silk text is obvious in the hand and invisible on a screen. Most orders run on uncoated text, but ask for whichever you are weighing up. You also get a free design proof before anything goes to press, so nothing is printed that you have not seen.
The usual choices are saddle stitching, wafer seals and tabs, variable data addressing. Finish is not decoration on this product so much as a decision about how long it survives and how it reads in the hand, so it is worth choosing against the job rather than the budget. Tell us where the finished piece ends up and we will say which finish is doing real work and which is only adding cost.
Yes, and that is what almost every order here is. Nothing in this catalogue is a stock item: custom newsletters are manufactured to the specification you give us, with your artwork on them. Send your logo as vector artwork where you have it, since that scales to any size without softening. If all you have is a low-resolution file, tell us and we will say what it needs before it reaches the press.
Yes, and a repeat run is simpler than the first one. We keep your approved specification on file, so a reorder skips the setup decisions and goes straight to production. If nothing about the artwork or the specification has changed, there is nothing to re-approve. Tell us the previous order and we will match it rather than starting the specification again.
Yes. Regalo Print has been producing custom commercial print for businesses across the USA and Canada since 2008, and every order ships tracked. The tracking number reaches you the day the job leaves, not the day it arrives. If you are working to a fixed date, say so when you order so the production schedule is built around the delivery date rather than the other way round.
