Free design proof on every custom order: no templates, no stock SKUs
An 11 x 17 poster sits between a flyer and a full-size wall poster. Large enough to read from a few feet away, small enough to fit in a standard frame, window or bulletin board without special mounting hardware. Paper stock works fine for indoor use like storefronts, offices and trade show booths, while vinyl stock holds up better for anything posted outdoors or handled repeatedly, since it resists tearing, water and fading. This size is a common choice for event schedules, menu boards, retail signage and campaign materials where the poster needs to be noticeable without dominating a wall.
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At 11 by 17 inches, this size sits comfortably between a standard flyer and a full wall poster. Big enough to catch attention from across a room, small enough to fit a standard poster frame, a window display or a bulletin board without special mounting. That balance is why it shows up so often in storefronts, offices, waiting rooms and trade show booths, where a design needs to be noticeable without requiring a dedicated section of wall.
Material choice depends almost entirely on where the poster will live. Paper stock is the economical option for anything indoors and short-term. A store promotion, an event schedule, a temporary sign. Vinyl stock costs more but holds up to conditions paper can't: rain, humidity, direct sun and repeated handling, which matters for anything posted outdoors, on a job site, or somewhere it needs to survive for weeks rather than days. Lamination adds a layer of protection on either stock and is worth it for anything that will be touched, taped and retaped, or displayed for an extended run.
Common uses include event schedules and directional signage at conferences and trade shows, in-store promotions and menu boards for retail and food service, informational posters for offices and waiting areas, and campaign or announcement materials that need a bit more visual weight than a flyer but don't call for a full-size format. Because the size is compact enough to produce and post in volume, it's also a practical choice for multi-location campaigns that need the same message in several places at once.
When ordering, think about viewing distance. Copy sized to read easily from three feet away can be too small to read from across a store, so the intended vantage point should shape the type size before the design is finalized. It's also worth deciding on paper versus vinyl before finalizing quantity, since vinyl's higher per-unit cost is usually worth it for anything going outdoors or staying up for more than a couple of weeks.
Poster stock is chosen against where it hangs and how long it stays there. A light poster paper is right for a short campaign taped to a wall. Cheap enough to replace and thin enough to sit flat. Heavier satin and cover weights resist curling, survive being pinned and unpinned, and hold their shape in a frame or a window where a light sheet would ripple visibly.
Why does my poster ripple in the window? Light stock reacting to humidity and sunlight. A heavier weight or a mounted board is the fix. Nothing about the printing will change it.
Posters are the one format where the design has to be checked against a distance rather than a screen. Type that reads comfortably at arm's length disappears at ten feet, and an image that looks sharp at 100% on a monitor can be well below the resolution it needs at full size. The practical rule is to decide the reading distance first and let it set both the type scale and the minimum image resolution.
What resolution do I need? It depends on size and viewing distance. A 24 x 36 read from across a room tolerates far less than an 11 x 17 held at a desk. Send the file and we will tell you before printing.
Gloss maximizes color saturation and photographic punch, which is what retail and entertainment posters usually want. Matte cuts glare, which matters more than people expect on anything hung under downlights or in a window facing the sun. A gloss poster in the wrong light is unreadable from the angle most people approach it. Lamination adds durability for anything handled or exposed.
Gloss or matte for a shop window? Matte, almost always. Direct sun on a gloss surface throws glare that makes the poster unreadable from the pavement.
Posters are trimmed flat and then either shipped flat or rolled, and that choice has real consequences. Flat shipping keeps the sheet perfectly true but needs a rigid oversized carton. Rolling is cheaper and safer in transit but leaves a curl that has to be flattened before display, which for a short campaign on a wall is fine, and for a framed piece is a nuisance.
Flat or rolled? Flat if it goes straight into a frame. Rolled is cheaper and perfectly fine for anything taped or pinned up.
The size that sits between a flyer and a wall poster. It is large enough to carry a headline read from several feet away, and small enough to fit standard frames, noticeboards and window displays without special handling. It also ships flat easily and costs little enough to distribute in quantity, which is why it dominates event and in-store promotion.
Is this big enough for a shop window? For a customer already at the glass, yes. To stop someone on the pavement, go to 18 x 24 or larger.
Ask for samples before a long run. How a stock handles light and humidity decides whether a poster hangs flat or ripples.
A bonded film that stops a poster scuffing and curling, and lets it be wiped clean. Worth it on anything that hangs for a season, gets handled, or sits where condensation and sunlight both reach it.
Cuts glare, which on a poster is a functional decision rather than an aesthetic one. A gloss poster under downlights or in direct sun is unreadable from the angle most people actually approach it.
Bonded to foam board or heavy card so it stands on an easel or hangs without a frame. It also removes the ripple problem entirely, since the board rather than the paper is holding the shape.
Cut to size, with optional eyelets for hanging where the poster is exposed. On anything larger than 24 x 36 hanging hardware is worth planning before printing rather than improvising afterwards.
Same family, genuinely different jobs. Your current selection is highlighted.
| Poster | From | Reads at | Order it when |
|---|---|---|---|
| 11 x 17 Posters | $320 | Read from a few feet | Noticeboards, in-store, event promotion |
| 18 x 24 Posters | $380 | Read across a room | Storefront windows and retail |
| 24 x 36 Posters | $420 | Commands the wall | It should dominate the space |
| Custom Posters | $310 | Your dimensions | The space does not match a standard |
For a customer already at the glass, yes. To stop someone walking past on the pavement, it is too small. 18 x 24 is the threshold where a poster starts working on people who were not already looking.
Yes, 11 x 17 is a widely stocked frame size, which is a large part of why the format is so common. If it is going into an existing frame, measure the opening rather than the frame. They differ.
Yes, and the size suits it. Light enough to ship flat in volume and cheap enough per piece to put in a lot of windows. It is effectively the largest poster you can still distribute like a flyer.
Less than the larger formats, because it is read closer but not enormous. A file adequate for print at 11 x 17 will usually not survive being scaled to 24 x 36, so do not assume one file serves both.
Pricing for 11 x 17 posters starts at $320 and moves with quantity, size, material and finish rather than sitting on a fixed list. Setup is shared across the run, so the per-unit price drops steeply as the quantity rises: the gap between a few hundred and a few thousand is usually the significant one. Send the size, quantity and what it has to do and you get a firm figure back, not a range.
There is a practical minimum rather than a hard one. Every run carries artwork checks, a proof and a press setup, so a very small quantity of 11 x 17 posters prices poorly per unit even though we will still make it. If you are ordering a small batch, ask for pricing at two or three quantities at once: the curve usually shows that a modest increase costs very little more in total.
The clock starts when you approve the proof, not when the order is placed, which is the part most people are surprised by. You get a proof first: a digital proof, and on large sizes a scaled section at full resolution so you can judge sharpness and color at actual print scale rather than at a reduction. Nothing prints until you approve it. Turnaround after approval depends on the finish: anything laminated, foiled or die-cut adds a stage that cannot be compressed without causing problems later. Tell us the date you actually need them and we will work backwards from it rather than quoting a generic lead time.
Yes. 11″ × 17″, read from a few feet is the standard build, and the dimensions around it are yours to set. A size that sits efficiently on the press sheet often costs no more than a standard one, while an awkward proportion that wastes half the sheet does. Ask before you commit and we will tell you whether a small change to the dimensions saves a disproportionate amount.
In most cases they are the same product under a different name: the trade uses several terms for it depending on the region and the supplier. What actually defines this one is the build: read from a few feet. Order it when noticeboards, in-store, event promotion. If you have seen it called 11 x 17 posters printing elsewhere, describe what it has to do rather than which name you found, and we will match the specification.
Yes. We provide free samples, and on 11 x 17 posters it is worth asking for one, because the difference between poster paper and satin is obvious in the hand and invisible on a screen. Most orders run on poster paper, but ask for whichever you are weighing up. You also get a free design proof before anything goes to press, so nothing is printed that you have not seen.
The usual choices are lamination, matte finish, mounting. Finish is not decoration on this product so much as a decision about how long it survives and how it reads in the hand, so it is worth choosing against the job rather than the budget. Tell us where the finished piece ends up and we will say which finish is doing real work and which is only adding cost.
Yes, and that is what almost every order here is. Nothing in this catalogue is a stock item: 11 x 17 posters are manufactured to the specification you give us, with your artwork on them. Send your logo as vector artwork where you have it, since that scales to any size without softening. If all you have is a low-resolution file, tell us and we will say what it needs before it reaches the press.
Yes, and a repeat run is simpler than the first one. We keep your approved specification on file, so a reorder skips the setup decisions and goes straight to production. If nothing about the artwork or the specification has changed, there is nothing to re-approve. Tell us the previous order and we will match it rather than starting the specification again.
Yes. Regalo Print has been producing custom commercial print for businesses across the USA and Canada since 2008, and every order ships tracked. The tracking number reaches you the day the job leaves, not the day it arrives. If you are working to a fixed date, say so when you order so the production schedule is built around the delivery date rather than the other way round.
