Free design proof on every custom order: no templates, no stock SKUs
Custom flyers are built around whatever size, stock and finish your project actually calls for, rather than a fixed standard or small format. That flexibility matters when your artwork doesn't fit a typical proportion, when you need a size that matches a specific display or mailer, or when a promotion calls for an unusual quantity or turnaround. Tell us the dimensions, paper weight and finish you have in mind, and we'll build the specs around how the piece will actually be used and distributed.
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Most flyers ship in one of a handful of familiar sizes. A standard 8.5 x 11 sheet, a smaller half-page format, or a business-card-adjacent handout. A custom flyer order exists for the projects that don't map onto those defaults: an unusual aspect ratio built around specific artwork, a size matched to a particular mailer or insert, a run that needs to slot into an existing display alongside other printed materials, or simply a size that fits a budget or paper-stock constraint the standard options don't.
Because the dimensions are open, it's worth thinking about how the flyer will actually travel before finalizing a size. A flyer meant for a mail insert needs to fit inside its envelope with room to spare rather than getting folded awkwardly. One meant to be posted on a board or window benefits from a bit more size than a handout, since it has to compete for attention from a distance. One designed to be handed out at a table or counter can run smaller, since it will be read up close.
Paper stock and finish follow the same logic as our other flyers: a lighter text-weight sheet, generally 80 lb to 100 lb, keeps cost down for a large run meant to be distributed widely and discarded after one read, while a heavier cover stock or gloss/matte lamination suits a piece meant to be kept, referenced again, or handled roughly. Outdoors, at a busy event, passed hand to hand. If the flyer needs to survive weather or repeated handling, it's worth flagging that early so the stock can be matched to the use case rather than upgraded after a first run falls apart.
Quantity is often where a custom order pays off most directly. A standard size locks you into whatever print-run economics apply to that dimension, but a custom size lets you match the sheet size to your actual print run and avoid paying for paper you don't need. When requesting a quote, it helps to have the finished size, stock preference, one- or two-sided printing, and target quantity worked out, that's usually enough to recommend a layout that prints efficiently without compromising on how the piece looks or holds up.
Flyer weight is a signal as much as a specification. Text weights around 100gsm feel like a handout and cost the least per piece, which is right for volume distribution where most pieces are read once and discarded. Cover weights from 250gsm upward feel like something worth keeping, and survive being carried in a bag rather than folded into a pocket. The gap between those two impressions is wider than the gap in price.
Which weight for door-to-door? Text weight. At that volume most pieces are read once, and the saving per thousand is where the budget is better spent.
Full color on one or both sides. The decision worth thinking about is the second side, because it changes what a flyer can do rather than just how it looks: single-sided works when the piece will be seen face up on a table or a windscreen, double-sided when it goes hand to hand and will certainly be turned over. Double-sided costs marginally more and roughly doubles the usable space.
Is the second side worth it? Almost always. The press pass is already happening, so you are buying an entire extra surface for a small fraction of the job cost.
Gloss lifts photographic color and resists handling marks, which suits retail and event promotion where the image is doing the selling. Matte reads calmer and is easier to read a lot of text on, since it does not throw glare under overhead light. Uncoated is the one to choose when anyone will write on the flyer (an order form, a booking slip, a tear-off) because coated stock rejects pen.
Does a flyer need coating at all? For a single-use handout, no. For anything pinned up, carried around, or handled outdoors, it is what stops it looking tired within a day.
Most flyers are a flat trimmed sheet, and the decision is simply size. Adding a fold changes the object into something closer to a brochure. Panels that reveal in sequence, a front that has to earn the opening. Folding also halves the footprint, which matters for anything that has to fit a rack, an envelope or a pocket.
Flat or folded? Flat if everything has to be seen at once. Folded if there is a sequence (a hook outside, detail inside) or if it has to fit somewhere specific.
For jobs where none of the standard formats is right. An unusual proportion, a size that has to match an existing piece, a stock or finish outside the normal range, or a fold pattern built around specific content. The printing is identical to any other flyer; what changes is that every dimension is chosen rather than inherited.
Does custom cost much more? Not if the size sits efficiently on a press sheet. An awkward proportion that wastes half the sheet is where cost appears. Ask and we will tell you before you commit.
Ask for samples before committing to a long run. Weight and coating change how a flyer is received more than the design does.
A bonded film rather than a coating. Worth it on cover-weight pieces that will be carried and re-read. It resists creasing at the corners, which is where a handled flyer first starts to look tired.
Cuts glare so long copy stays readable under overhead lighting, and gives a softer surface that reads as more considered. It marks more readily than gloss under heavy handling.
Half, tri-fold or roll fold. A fold turns a flat sheet into a sequence and halves the footprint, which is what lets a flyer fit a rack, an envelope or a pocket without being creased by hand.
A micro-perforated section that detaches. A voucher, a booking slip, a reply portion. It gives a flyer a second life after the first read, which is the cheapest way to make one measurable.
Same family, genuinely different jobs. Your current selection is highlighted.
| Flyer | From | Format | Order it when |
|---|---|---|---|
| Standard Flyers | $180 | 8.5″ × 11″ flat sheet | The default for events and promotion |
| Small Flyers | $170 | 4″ × 6″ postcard scale | Volume, mailing and door drops |
| Business Flyers | $190 | Cover weight, restrained finish | A leave-behind after a meeting |
| Die-cut Flyers | $220 | Cut to a shape | It must not look like a flyer |
| Custom Flyers | $170 | Your size, stock and fold | No standard format fits |
Not if it sits efficiently on a press sheet. Cost appears when an awkward proportion wastes half the sheet. Ask before you commit and we will tell you whether a small dimensional change saves disproportionately.
Usually. Send a physical sample if you can. Stock weight, coating and fold are far easier to identify in the hand than from a description, and matching them matters more than matching the artwork.
Half, tri-fold, roll fold, gate fold and others. The right one depends on the sequence you want people to see, so tell us what the content is doing rather than naming a fold, and we will suggest which fits.
As separate runs, yes. Within a single run, no. One job is one stock. If you want a heavier version for meetings and a lighter one for volume, that is two runs, and it is usually still cheaper than compromising on one.
There is a practical minimum rather than a hard one. Every run carries artwork checks, a proof and a press setup, so a very small quantity of custom flyers prices poorly per unit even though we will still make it. If you are ordering a small batch, ask for pricing at two or three quantities at once: the curve usually shows that a modest increase costs very little more in total.
The clock starts when you approve the proof, not when the order is placed, which is the part most people are surprised by. You get a proof first: a digital proof showing artwork against trim and fold lines. On a folded piece the proof shows the panel sequence, which is the only reliable way to check that the right content lands on the panel people see first. Turnaround after approval depends on the finish: anything laminated, foiled or die-cut adds a stage that cannot be compressed without causing problems later. Tell us the date you actually need them and we will work backwards from it rather than quoting a generic lead time.
Print-ready artwork with bleed and a safe margin, supplied as a PDF, AI or EPS. Photographic elements should be supplied at the resolution the finished size needs, not the resolution that looks sharp on screen. If your file is not print-ready, say so when you order. We would rather fix it before the proof than after the run.
Yes. Your size, stock and finish is the standard build, and the dimensions around it are yours to set. A size that sits efficiently on the press sheet often costs no more than a standard one, while an awkward proportion that wastes half the sheet does. Ask before you commit and we will tell you whether a small change to the dimensions saves a disproportionate amount.
In most cases they are the same product under a different name: the trade uses several terms for it depending on the region and the supplier. What actually defines this one is the build: your size, stock and fold. Order it when no standard format fits. If you have seen it called custom flyers printing elsewhere, describe what it has to do rather than which name you found, and we will match the specification.
Yes. We provide free samples, and on custom flyers it is worth asking for one, because the difference between text weight gloss and text weight matte is obvious in the hand and invisible on a screen. Most orders run on text weight gloss, but ask for whichever you are weighing up. You also get a free design proof before anything goes to press, so nothing is printed that you have not seen.
The usual choices are gloss lamination, matte lamination, folding. Finish is not decoration on this product so much as a decision about how long it survives and how it reads in the hand, so it is worth choosing against the job rather than the budget. Tell us where the finished piece ends up and we will say which finish is doing real work and which is only adding cost.
Yes, and that is what almost every order here is. Nothing in this catalogue is a stock item: custom flyers are manufactured to the specification you give us, with your artwork on them. Send your logo as vector artwork where you have it, since that scales to any size without softening. If all you have is a low-resolution file, tell us and we will say what it needs before it reaches the press.
Yes, and a repeat run is simpler than the first one. We keep your approved specification on file, so a reorder skips the setup decisions and goes straight to production. If nothing about the artwork or the specification has changed, there is nothing to re-approve. Tell us the previous order and we will match it rather than starting the specification again.
Yes. Regalo Print has been producing custom commercial print for businesses across the USA and Canada since 2008, and every order ships tracked. The tracking number reaches you the day the job leaves, not the day it arrives. If you are working to a fixed date, say so when you order so the production schedule is built around the delivery date rather than the other way round.
