Free design proof on every custom order: no templates, no stock SKUs
Small flyers print at a compact 4 x 6. Postcard-sized, easy to hand out, mail, or drop door to door in volume. The smaller footprint means less paper per piece, which keeps large-quantity runs more affordable than a full-sheet flyer, and it forces the message down to essentials: one clear offer, a date or deadline, and a way to respond. It's a good fit for grand openings, coupon drops, real estate postcards and any campaign where reach matters more than a lot of copy.
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A small flyer prints at roughly postcard size, most often 4 x 6, which makes it the most economical format in the flyer lineup on a per-piece basis. Less paper per piece means a large print run costs less than the same quantity at full sheet size, which is why small flyers show up so often in campaigns where reach matters more than depth: door-to-door drops, direct mail inserts, coupon and discount campaigns, real estate just-listed and just-sold postcards, and handouts at events where volume is the point.
The size imposes real discipline on the content. There isn't room for a long pitch, so the flyer has to lead with the single most important piece of information (an offer, a date, a percentage off, a new location) and back it up with just enough supporting detail to make the offer credible: a business name, a short list of what's included, and a clear way to respond, whether that's a phone number, a QR code or an address. Flyers that try to pack in too much at this size end up with type too small to read at a glance, which defeats the purpose of a format built for a quick read.
Because small flyers are often mailed or handled in bulk, stock choice tends to lean toward a sturdier cardstock rather than a light sheet. A 14 pt to 16 pt weight holds up to being sorted, mailed and handled without bending the way a thin flyer would. If the piece is going through the mail as a postcard rather than inside an envelope, it's worth checking postal size and thickness requirements before finalizing the stock, since going too thin or too thick can affect mailing rates.
Small flyers work best paired with a campaign that benefits from volume and frequency. Several rounds of a simple, consistent message reaching a lot of people. Rather than a single detailed pitch that needs room to build a case. For that kind of message, a standard or business flyer, with more room per piece, is usually the better fit.
Flyer weight is a signal as much as a specification. Text weights around 100gsm feel like a handout and cost the least per piece, which is right for volume distribution where most pieces are read once and discarded. Cover weights from 250gsm upward feel like something worth keeping, and survive being carried in a bag rather than folded into a pocket. The gap between those two impressions is wider than the gap in price.
Which weight for door-to-door? Text weight. At that volume most pieces are read once, and the saving per thousand is where the budget is better spent.
Full color on one or both sides. The decision worth thinking about is the second side, because it changes what a flyer can do rather than just how it looks: single-sided works when the piece will be seen face up on a table or a windscreen, double-sided when it goes hand to hand and will certainly be turned over. Double-sided costs marginally more and roughly doubles the usable space.
Is the second side worth it? Almost always. The press pass is already happening, so you are buying an entire extra surface for a small fraction of the job cost.
Gloss lifts photographic color and resists handling marks, which suits retail and event promotion where the image is doing the selling. Matte reads calmer and is easier to read a lot of text on, since it does not throw glare under overhead light. Uncoated is the one to choose when anyone will write on the flyer (an order form, a booking slip, a tear-off) because coated stock rejects pen.
Does a flyer need coating at all? For a single-use handout, no. For anything pinned up, carried around, or handled outdoors, it is what stops it looking tired within a day.
Most flyers are a flat trimmed sheet, and the decision is simply size. Adding a fold changes the object into something closer to a brochure. Panels that reveal in sequence, a front that has to earn the opening. Folding also halves the footprint, which matters for anything that has to fit a rack, an envelope or a pocket.
Flat or folded? Flat if everything has to be seen at once. Folded if there is a sequence (a hook outside, detail inside) or if it has to fit somewhere specific.
A compact format sized like a postcard, which changes how it gets used rather than just how much fits on it. Less paper per piece means a lower unit cost at volume, it can be mailed without folding, and it is small enough to hand out in a crowd or drop door to door quickly. The constraint is real though: at this size, one message and one action is all it will carry.
How much can I fit on a 4 x 6? One offer, one image, one way to respond. Anything more and the type drops below what people will read standing up.
Ask for samples before committing to a long run. Weight and coating change how a flyer is received more than the design does.
A bonded film rather than a coating. Worth it on cover-weight pieces that will be carried and re-read. It resists creasing at the corners, which is where a handled flyer first starts to look tired.
Cuts glare so long copy stays readable under overhead lighting, and gives a softer surface that reads as more considered. It marks more readily than gloss under heavy handling.
Half, tri-fold or roll fold. A fold turns a flat sheet into a sequence and halves the footprint, which is what lets a flyer fit a rack, an envelope or a pocket without being creased by hand.
A micro-perforated section that detaches. A voucher, a booking slip, a reply portion. It gives a flyer a second life after the first read, which is the cheapest way to make one measurable.
Same family, genuinely different jobs. Your current selection is highlighted.
| Flyer | From | Format | Order it when |
|---|---|---|---|
| Standard Flyers | $180 | 8.5″ × 11″ flat sheet | The default for events and promotion |
| Small Flyers | $170 | 4″ × 6″ postcard scale | Volume, mailing and door drops |
| Business Flyers | $190 | Cover weight, restrained finish | A leave-behind after a meeting |
| Die-cut Flyers | $220 | Cut to a shape | It must not look like a flyer |
| Custom Flyers | $170 | Your size, stock and fold | No standard format fits |
One offer, one image and one way to respond. That is a genuine constraint rather than a stylistic preference. Anything more forces the type below what people will read standing up or glancing at a doormat.
Yes, unfolded, which is one of the main reasons to choose the size. Confirm the postal class and any minimum dimensions with your carrier before printing, since small pieces occasionally fall outside automated handling.
Per piece, considerably. Less paper and more pieces per press sheet. At high volumes that difference is where the format earns its place, which is why it dominates door-to-door distribution.
Text weight. Pieces going through letterboxes in volume are read once, and heavier stock multiplies both paper cost and postage without changing the response.
There is a practical minimum rather than a hard one. Every run carries artwork checks, a proof and a press setup, so a very small quantity of small flyers prices poorly per unit even though we will still make it. If you are ordering a small batch, ask for pricing at two or three quantities at once: the curve usually shows that a modest increase costs very little more in total.
The clock starts when you approve the proof, not when the order is placed, which is the part most people are surprised by. You get a proof first: a digital proof showing artwork against trim and fold lines. On a folded piece the proof shows the panel sequence, which is the only reliable way to check that the right content lands on the panel people see first. Turnaround after approval depends on the finish: anything laminated, foiled or die-cut adds a stage that cannot be compressed without causing problems later. Tell us the date you actually need them and we will work backwards from it rather than quoting a generic lead time.
Print-ready artwork with bleed and a safe margin, supplied as a PDF, AI or EPS. Photographic elements should be supplied at the resolution the finished size needs, not the resolution that looks sharp on screen. If your file is not print-ready, say so when you order. We would rather fix it before the proof than after the run.
Yes. 4″ × 6″, postcard scale is the standard build, and the dimensions around it are yours to set. A size that sits efficiently on the press sheet often costs no more than a standard one, while an awkward proportion that wastes half the sheet does. Ask before you commit and we will tell you whether a small change to the dimensions saves a disproportionate amount.
In most cases they are the same product under a different name: the trade uses several terms for it depending on the region and the supplier. What actually defines this one is the build: 4″ × 6″ postcard scale. Order it when volume, mailing and door drops. If you have seen it called small flyers printing elsewhere, describe what it has to do rather than which name you found, and we will match the specification.
Yes. We provide free samples, and on small flyers it is worth asking for one, because the difference between text weight gloss and text weight matte is obvious in the hand and invisible on a screen. Most orders run on text weight gloss, but ask for whichever you are weighing up. You also get a free design proof before anything goes to press, so nothing is printed that you have not seen.
The usual choices are gloss lamination, matte lamination, folding. Finish is not decoration on this product so much as a decision about how long it survives and how it reads in the hand, so it is worth choosing against the job rather than the budget. Tell us where the finished piece ends up and we will say which finish is doing real work and which is only adding cost.
Yes, and that is what almost every order here is. Nothing in this catalogue is a stock item: small flyers are manufactured to the specification you give us, with your artwork on them. Send your logo as vector artwork where you have it, since that scales to any size without softening. If all you have is a low-resolution file, tell us and we will say what it needs before it reaches the press.
Yes, and a repeat run is simpler than the first one. We keep your approved specification on file, so a reorder skips the setup decisions and goes straight to production. If nothing about the artwork or the specification has changed, there is nothing to re-approve. Tell us the previous order and we will match it rather than starting the specification again.
Yes. Regalo Print has been producing custom commercial print for businesses across the USA and Canada since 2008, and every order ships tracked. The tracking number reaches you the day the job leaves, not the day it arrives. If you are working to a fixed date, say so when you order so the production schedule is built around the delivery date rather than the other way round.
