Free design proof on every custom order: no templates, no stock SKUs
Standard flyers print on a full 8.5 x 11 sheet, single- or double-sided. The default size for event promotion, retail sales, concerts and general advertising. It's big enough to carry a headline, an image and a block of supporting details without feeling cramped, and small enough to post on a board, hand out on a street corner, or slip into a bag. If you're not sure what size fits your project, this is usually the right place to start before considering something smaller or more specialized.
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A standard flyer prints on a full 8.5 x 11 sheet (the same size as a printed page) and is the size most people default to for general advertising: concert and event promotion, retail sales announcements, garage sales, lost pet notices, community fundraisers, grand openings. It's large enough to carry a clear headline, a supporting image and a block of details (date, time, location, price) without the layout feeling cramped, and it's still compact enough to post on a bulletin board, hand out on a sidewalk, or leave in a stack at a counter.
Because a standard flyer is often seen briefly (walked past on a pole, glanced at on a table) the design usually benefits from a clear visual hierarchy that works even at a distance: a bold headline or image up top, then the essential details in a size that's still readable from a few feet away, with any fine print pushed to the bottom. Flyers meant to be posted outdoors benefit from higher contrast and larger type than ones meant to be handed directly to someone, since they don't have the advantage of being held close and read slowly.
Paper stock typically runs from a lighter 80 lb text weight, which keeps cost down for a large run meant for wide, one-time distribution, up to a heavier 100 lb or cover-weight stock for a flyer that needs to feel more substantial or survive posting outdoors for a few days. Lamination adds weather resistance for anything going up outside, and gloss versus matte comes down to whether the piece leans on bold photography (gloss) or a cleaner, more restrained look (matte).
Where a standard flyer isn't quite the right fit: for a professional or B2B context, a business flyer's more restrained layout tends to read better; if budget or a very large run is the priority, a smaller half-sheet flyer covers more ground per sheet of paper; and if the shape itself needs to grab attention, a die-cut flyer goes further than a standard rectangle can. For most general promotional needs, though, the standard size is the reliable default. Flexible enough to handle almost any message without needing a specialty format.
Flyer weight is a signal as much as a specification. Text weights around 100gsm feel like a handout and cost the least per piece, which is right for volume distribution where most pieces are read once and discarded. Cover weights from 250gsm upward feel like something worth keeping, and survive being carried in a bag rather than folded into a pocket. The gap between those two impressions is wider than the gap in price.
Which weight for door-to-door? Text weight. At that volume most pieces are read once, and the saving per thousand is where the budget is better spent.
Full color on one or both sides. The decision worth thinking about is the second side, because it changes what a flyer can do rather than just how it looks: single-sided works when the piece will be seen face up on a table or a windscreen, double-sided when it goes hand to hand and will certainly be turned over. Double-sided costs marginally more and roughly doubles the usable space.
Is the second side worth it? Almost always. The press pass is already happening, so you are buying an entire extra surface for a small fraction of the job cost.
Gloss lifts photographic color and resists handling marks, which suits retail and event promotion where the image is doing the selling. Matte reads calmer and is easier to read a lot of text on, since it does not throw glare under overhead light. Uncoated is the one to choose when anyone will write on the flyer (an order form, a booking slip, a tear-off) because coated stock rejects pen.
Does a flyer need coating at all? For a single-use handout, no. For anything pinned up, carried around, or handled outdoors, it is what stops it looking tired within a day.
Most flyers are a flat trimmed sheet, and the decision is simply size. Adding a fold changes the object into something closer to a brochure. Panels that reveal in sequence, a front that has to earn the opening. Folding also halves the footprint, which matters for anything that has to fit a rack, an envelope or a pocket.
Flat or folded? Flat if everything has to be seen at once. Folded if there is a sequence (a hook outside, detail inside) or if it has to fit somewhere specific.
A full letter-size sheet, single or double sided. It is the default for event promotion, retail sales and general advertising because it holds a genuine amount of information while still being cheap enough to hand out in quantity, and because it fits every noticeboard, folder and envelope already in circulation without adaptation.
Why is this the standard size? Because everything else is built around it. Noticeboards, folders, envelopes and printers. A flyer that fits what already exists gets displayed; one that does not gets folded.
Ask for samples before committing to a long run. Weight and coating change how a flyer is received more than the design does.
A bonded film rather than a coating. Worth it on cover-weight pieces that will be carried and re-read. It resists creasing at the corners, which is where a handled flyer first starts to look tired.
Cuts glare so long copy stays readable under overhead lighting, and gives a softer surface that reads as more considered. It marks more readily than gloss under heavy handling.
Half, tri-fold or roll fold. A fold turns a flat sheet into a sequence and halves the footprint, which is what lets a flyer fit a rack, an envelope or a pocket without being creased by hand.
A micro-perforated section that detaches. A voucher, a booking slip, a reply portion. It gives a flyer a second life after the first read, which is the cheapest way to make one measurable.
Same family, genuinely different jobs. Your current selection is highlighted.
| Flyer | From | Format | Order it when |
|---|---|---|---|
| Standard Flyers | $180 | 8.5″ × 11″ flat sheet | The default for events and promotion |
| Small Flyers | $170 | 4″ × 6″ postcard scale | Volume, mailing and door drops |
| Business Flyers | $190 | Cover weight, restrained finish | A leave-behind after a meeting |
| Die-cut Flyers | $220 | Cut to a shape | It must not look like a flyer |
| Custom Flyers | $170 | Your size, stock and fold | No standard format fits |
Double, in almost every case. The press pass is happening anyway, so the second side costs a fraction of the job and doubles your space. Single-sided only makes sense when the flyer will be seen face up and never turned over. Under a windscreen wiper, say.
Text weight for volume distribution where most pieces are read once. Mid or cover weight if the flyer is handed over personally or meant to be kept, because weight is read as seriousness before anyone gets to the words.
Almost always missing bleed or type too close to the trim. Flyers are cut in stacks and a small drift is normal, so anything within the safe margin will look uneven across part of the run.
More than you think for a single event, fewer than you think for an ongoing campaign. Details change and overprinting is how you end up recycling boxes. The per-unit price drops steeply with quantity, so ask for pricing at two or three volumes and decide from the curve.
Pricing for standard flyers starts at $180 and moves with quantity, size, material and finish rather than sitting on a fixed list. Setup is shared across the run, so the per-unit price drops steeply as the quantity rises: the gap between a few hundred and a few thousand is usually the significant one. Send the size, quantity and what it has to do and you get a firm figure back, not a range.
There is a practical minimum rather than a hard one. Every run carries artwork checks, a proof and a press setup, so a very small quantity of standard flyers prices poorly per unit even though we will still make it. If you are ordering a small batch, ask for pricing at two or three quantities at once: the curve usually shows that a modest increase costs very little more in total.
The clock starts when you approve the proof, not when the order is placed, which is the part most people are surprised by. You get a proof first: a digital proof showing artwork against trim and fold lines. On a folded piece the proof shows the panel sequence, which is the only reliable way to check that the right content lands on the panel people see first. Turnaround after approval depends on the finish: anything laminated, foiled or die-cut adds a stage that cannot be compressed without causing problems later. Tell us the date you actually need them and we will work backwards from it rather than quoting a generic lead time.
Yes. 8.5″ × 11″, the default sheet is the standard build, and the dimensions around it are yours to set. A size that sits efficiently on the press sheet often costs no more than a standard one, while an awkward proportion that wastes half the sheet does. Ask before you commit and we will tell you whether a small change to the dimensions saves a disproportionate amount.
In most cases they are the same product under a different name: the trade uses several terms for it depending on the region and the supplier. What actually defines this one is the build: 8.5″ × 11″ flat sheet. Order it when the default for events and promotion. If you have seen it called standard flyers printing elsewhere, describe what it has to do rather than which name you found, and we will match the specification.
Yes. We provide free samples, and on standard flyers it is worth asking for one, because the difference between text weight gloss and text weight matte is obvious in the hand and invisible on a screen. Most orders run on text weight gloss, but ask for whichever you are weighing up. You also get a free design proof before anything goes to press, so nothing is printed that you have not seen.
The usual choices are gloss lamination, matte lamination, folding. Finish is not decoration on this product so much as a decision about how long it survives and how it reads in the hand, so it is worth choosing against the job rather than the budget. Tell us where the finished piece ends up and we will say which finish is doing real work and which is only adding cost.
Yes, and that is what almost every order here is. Nothing in this catalogue is a stock item: standard flyers are manufactured to the specification you give us, with your artwork on them. Send your logo as vector artwork where you have it, since that scales to any size without softening. If all you have is a low-resolution file, tell us and we will say what it needs before it reaches the press.
Yes, and a repeat run is simpler than the first one. We keep your approved specification on file, so a reorder skips the setup decisions and goes straight to production. If nothing about the artwork or the specification has changed, there is nothing to re-approve. Tell us the previous order and we will match it rather than starting the specification again.
Yes. Regalo Print has been producing custom commercial print for businesses across the USA and Canada since 2008, and every order ships tracked. The tracking number reaches you the day the job leaves, not the day it arrives. If you are working to a fixed date, say so when you order so the production schedule is built around the delivery date rather than the other way round.
